Business Development

Business Development.

Developing an organisation is a never ending task, year on year new achievements are identified, most will be met however inevitably a small percentage will be missed or more commonly extended by 12 months, albeit business development may begin to slow once a certain level has been met certain goals will continue.  All business development strategies have a similar outcome, be it achieving growth in a specific geographical area or simply increasing ones presence in existing operation locations. The end product is always greater recognition & awareness of ones brand, and a larger percentage of new opportunities to consider.

NWP have a clear strategy when outlining business development proposals. This process includes identifying key growth locations, and ever increasing the size & difficulty of projects. This approach allows NWP to increase its operations in rapidly developing area’s and furthermore ensures we are prepared for increasingly challenging schemes within these area’s in addition to new locations identified in the future. Without a clear list of goals a company will struggle to continue its growth in terms of workforce & brand recognition. With a few simple & easily achievable requirements a company can significantly improve its chance of development. Initially starting with only 5 employees in 1995 NWP have followed their simple business development plan and now include in their portfolio such projects as Hotel Football - Old Trafford, the National Graphene Institute & various student accommodation projects totalling 2195 bedrooms.

New Opportunity

Quite often, especially within the construction sector there is a need to pursue larger projects; however an important and all too often ignored aspect of larger projects is larger workforce. When setting out development processes it’s imperative to recognise an increase too far. Whilst NWP has grown its workforce and operations portfolio rapidly we have always & will continue to consider each project individually. New opportunities are so important to business development that often the operations aspect can be overlooked. Although within the construction industry having the ability to pick & choose the projects you undertake is seen as a luxury, it is often necessary to allow certain schemes to pass by. After all business decline is a process which will often progress faster than business development and one underperformance on a scheme will significantly assist in the decline.

Research

Research & business development work in conjunction with one another. Quite often a specific development plan will require a significant research input. NWP’s research into key growth locations is a time consuming process however proves profitable. Firstly we will look into recent construction activity, and any further development opportunities before identifying the area which will offer the greatest development and finally we increase our marketing within that area. Using this process has great reward over the last 5 years across the U.K.  At NWP we are also aware of the benefit offered by certain third party organisations which offer their expertise within this field.

Business Development v Business Decline

In a recent online survey it was found that twice as many customers will tell others about bad experience compared to those with good experience. With this in mind it is easy to see why business decline can easily outshine all of an organisations business development plan. Here at NWP we hold our installation quality at the core of our development and we realise we are only as good as our last project. Keeping this in mind it’s a testament to our development plan and workmanship that 80% of our current project have been awarded by way of repeat business from 4 different Main Contractors. Of the 80 percent of repeat business project we have, 70 percent is located in or within 40 miles of areas we identified as key growth locations. Without a strategic business development model, business decline is inevitable as opportunities will be by passed for more well recognised brands, a by-product of an underperforming business development model.